Consequently, we are recommended to also not forget that if we would like to make a professional decision in the topics analyzed previously, it is inevitable to think about developing different channels of communication with the customers such as for instance Facebook or Twitter. Due to them we are provided for example with an attractive occasion to be systematically in touch with our fans as well as offer them with information concerning new offers, bargains etc.
Furthermore, we are recommended to also be aware of the fact that Facebook as well as Twitter belong to the most crucial enterprises on the market. As a result, many enterprises, which would like to improve their profits, tend to be interested in improving their marketing and using previously presented websites to reach bigger number of potential customers. This proves that in order to be competitive we shouldn’t forget about this aspect and we also need to follow this trend. Although this depends on the market and our business – whether it has history or tradition or other elements that attract the attention of customers, we ought to keep in mind that web advertising is nowadays almost inevitable factor of success.